Home DIY & How to Fun stuff 30 Worst Advertising Slogans And Taglines

30 Worst Advertising Slogans And Taglines

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Both slogans and taglines are very important for a brand’s positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, “We live in a world where brands think they need ‘purpose’.” Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That’s where slogans and taglines come in – the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike’s call to action “Just Do It” or Red Bull’s promise to “give you wings.” However, not all slogans seem to work. Some appear at bad timing – for example, the ad for Ayds – an appetite suppressant – aired a TV commercial along with the slogan “Lose weight deliciously with the aid of Ayds.” Given that the brand’s name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease… well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand’s slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

Sitting On Faces Since 2001

Sitting On Faces Since 2001

#2

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

#4

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

#5

After Dinner, You Can Stab Your Date

After Dinner, You Can Stab Your Date

#6

Something For Every Hole

Something For Every Hole

#7

Good Luck

Good Luck

#8

Men Are Better Than Women!

Men Are Better Than Women!

#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

#10

Imagine More Snacks Than You Can Imagine

Imagine More Snacks Than You Can Imagine

#11

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

#12

She Can Have A Tummy… And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

#13

Wow Way

Wow Way

#14

#BecauseNoReason

#BecauseNoReason

#15

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

#16

The Beer That Beer Would Drink

The Beer That Beer Would Drink

#17

Spike Up Your Best Friend’s Eggnog When They’re Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

#18

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

#19

White Is Purity

White Is Purity

#20

It’s Not For Women

It's Not For Women

#21

Va-Dry-Na?

Va-Dry-Na?

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#22

It’s Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

#23

Painfully Thick

Painfully Thick

#24

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

#25

You Only Know What You’re Made Of When You’ve Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

#26

If We Can’t Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

#27

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

#28

She’s Seen More Ceilings… Than Michelangelo; You’re Not Popular… You’re Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

#29

Open Your Snack Hole

Open Your Snack Hole

#30

What Can Brown Do For You?

What Can Brown Do For You?

Note: this post originally had 50 images. It’s been shortened to the top 30 images based on user votes.

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